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January 2026: The Messy Start of Rupen 2.0

January 2026 marks the official start of "Rupen 2.0." It feels like a mess, but the evidence says otherwise: two new clients, a 15-year loop closed in HK, and a total digital revamp. Here are my raw reflections on the anxiety, the freedom, and the discipline of starting over.

January 2026 has flown by. When I look back in years to come, I suspect I will view this as a pivotal month. This was the official start of Rupen 2.0. Well, that’s the dream, the hope.

But at the moment, it feels like a mess.

Mentally, I am all over the place. This hasn’t changed much since I wrote about things last week. The slightest change has completely dysregulated me. It’s a paradox: I am not knee-deep in work. I am not stressing out about meeting targets or dealing with a barrage of incoming emails. I am totally free from all of that. But I’m realising that is precisely where the dysregulation is coming from—compounded by the fact that I haven’t worked in the traditional sense for a year.

The doubts that I mentioned last week do remain, but less so. I can’t foresee the future, but I know that if I didn’t try what I’m doing here now, I would probably regret it.

The Double-Edged Sword of Freedom

The freedom is undeniable, but it cuts both ways. There is nobody checking that I am coming to the office. There is no one verifying that I have done my allocated tasks for the day. It is all on me.

I have to embrace this responsibility now. The reality is simple: if I don't get disciplined, I don't earn. It is a massive mindset shift from a career spent working inside organisations.

I know it’s early days. I know I will find my rhythm. But I’d be lying if I said I didn't have bouts of anxiety. What am I doing here? How did it get to this?

Fortunately, these spiral moments are minor. Deep down, I know the reality: it is down to me now to create my own structure and build my own platform.

Nuggets of Wisdom

I had conversations this month with some very interesting people who helped anchor me. A few things stood out:

The Evidence vs. The Feeling

In the moment, I feel like I am bouncing from place to place, jumping from thought to thought. But when I force myself to stop and take a step back, the evidence tells a different story. I have actually done a lot in January:

Deeply Personal

With my “rebrand”, my website has become more professional looking. However, I’ve made a very deliberate decision to continue sharing my sometimes very personal thoughts on the same platform.

Some people, including myself, have queried this. I debated and agonised whether to maintain two separate identities (one professional and one more personal) or go all in on one. I landed on the latter. I’ve taken the view that people (both personally and professionally) these days want to know the “whole” you, rather than a perfect image.

I’m sharing a very personal journey as part of my professional image. It is how I identify myself to the outside world. Whether it's the right strategy, only time will tell. I may tweak it in the future, but at the moment, it's what I want to do.

Looking Ahead

I still remain out of sync. Sleep and the ability to "turn off" remain a battle, and it has affected my training routine.

But I know this is temporary. I will find my rhythm.

This month hasn't been made easier by some personal headaches, but in a strange way, it is easier because I am not so consumed by work. I have the space to deal with life, even while I'm building this new version of it.

Welcome to Rupen 2.0. It’s messy, but it’s moving.